apple | R+d initiatives

2013-2014

Focused on developing new retail elements that could be integrated into Apple’s existing global store portfolio. Projects included a flexible signage system supporting an expanding iPhone and accessories assortment, a display tray for luxury soft goods, and a feature bay for curated products and promotions. Each solution was designed to work within the existing Apple Store architecture and infrastructure while responding to evolving merchandising and customer experience needs.

My role included concept design, drawings, prototyping, vendor management, and development for global rollout. Solutions were refined through multiple prototypes and test installations, balancing design intent with manufacturability, installation, adaptability, and scalability across the store fleet.

signage

The expansion of Apple’s iPhone product line created a need for signage to help customers navigate a growing assortment of Apple and third-party accessories. The system was designed to integrate seamlessly with existing Apple Store architecture and infrastructure while allowing store teams to easily install and update product messaging over time.

Soft goods tray

An exploration of how luxury third-party soft goods could be introduced into existing Apple Stores. The tray was designed as a refined merchandising element inspired by the profile and detailing of the iPad, creating a presentation appropriate for higher-end accessories while remaining consistent with the existing retail environment.

feature bay

Developed to introduce curated products and promotions within the existing accessories area, the feature bay created a distinct merchandising moment while integrating with existing Apple Store infrastructure. A structural blade fin divided the existing accessory bay without requiring significant modification to the store architecture.

Multiple prototypes and test installations were developed to refine the design for global rollout. One application of the system supported the launch and merchandising of Apple Watch Sport Bands.